Approach

Partner Concepts develops custom integrated marketing programs for destinations and Fortune 500 companies around the world. Our programs can focus on just one destination or can co-operatively promote multiple destinations in a region such as Asia or Scandinavia. Each of our programs is customized to meet a destination’s specific needs, and includes some combination of public & media relations; print advertising; direct mail; special events; online advertising and fulfillment; and partner marketing.

Our approach is grounded in research. We assess your current scenario, inbound markets and historical arrivals. We perform a comparative analysis of your regional and global competitors. We develop a media audit to capture current and historical coverage in the news, travel and trade press. We review trends that are unique and timely to your destination.

Partner Concepts develops strategies to help you achieve your marketing objectives. We seek to capture the essence of your tourism product, the experience of your destination and its positive attributes. We take into consideration how the consumer, factoring in the role of the travel trade, suppliers, and the Internet, purchases tourism to your destination. Further, we assess the roles of corporate partners in cross-marketing your destination with other products and services. We develop short- and long-term objectives, such as awareness, reputation management, or economic development, and we can help you identify core and niche audiences.

All Partner Concepts marketing programs are integrated and customized to deliver sustainable results, designed to increase demand for your destination. Our programs are fully customizable, often involving multiple tactics as well as a clear plan to tie it all together. Many of our programs are annual and evolve over time. Our See You in Asia program has been promoting U.S. outbound travel to destinations throughout Asia since 1999. All of our programs are based on the input of our clients.