Botswana Tourism Board Selects Partner Concepts for North American Sales and Marketing Representation

Annapolis, Maryland – October 28, 2008 – Partner Concepts announced today that it has been selected by the Botswana Tourism Board as its agency of record in North America.

Under the terms of the three-year agreement, Partner Concepts will oversee all sales, marketing, advertising, public relations and promotions in the United States and Canada on behalf of the Botswana Tourism Board. Partner Concepts' first initiative is to adapt and optimize Botswana Tourism's online and print sales and marketing materials for the North American audience, and then begin a multi-faceted and comprehensive campaign to promote Botswana's superior safari vacation product.

"We are so pleased to have completed a lengthy and intense selection process. The level of professionalism and innovation that we have witnessed from Partner Concepts has been outstanding," said Myra Sekgororoane, Chief Executive Officer of the Botswana Tourism Board. "The U.S. market is strategically important for Botswana, and we look forward to growing arrivals from North America."

"In terms of wildlife, culture and natural beauty, Botswana is one of the most compelling destinations in the world," said Paul Cohen, president of Partner Concepts. "Our team could not be more enthusiastic about the opportunities for Botswana Tourism in North America, and we are most proud of being selected.

About Partner Concepts
Partner Concepts LLC (www.partnerconcepts.com) is a full-service travel-marketing firm headquartered just outside of Washington, D.C. with additional office locations around the world. Partner Concepts develops custom integrated marketing programs for destinations and Fortune 500 companies around the world. For more information about Partner Concepts, contact John Riggin, email: john@partnerconcepts.com, telephone 410-224-7688.