British Virgin Islands Tourist Board Selects Partner Concepts for Strategic Marketing and Public Relations

Annapolis, Maryland – July 8, 2009 – The British Virgin Islands Tourist Board announced today that it has selected Partner Concepts LLC as its agency of record in North America.

Under the terms of the three-year agreement, Partner Concepts will oversee all strategic and public relations in the United States and Canada on behalf of the British Virgin Islands Tourist Board. Partner Concepts' first initiative is to rapidly develop and execute a summer travel promotion to drive BVI arrivals for the summer season. Additional and intensive promotional activity will continue through 2010.
 
"We are so pleased with our selection – the level of professionalism and innovation that we have witnessed from Partner Concepts has been outstanding," said Myron Walwyn, Chairman of the British Virgin Islands Tourist Board. "The U.S. market is strategically important for the BVI, and we look forward to growing arrivals from North America in the months and years ahead."
 
"With its unspoiled and breathtaking natural beauty, world class sailing and diving, friendly residents, and exceptional accommodations, the British Virgin Islands is the destination of choice for discriminating Caribbean travelers," said Paul Cohen, president of Partner Concepts. "The BVI is a great fit for our team because of the opportunity to raise awareness and make a real difference in the number and quality of arrivals from North America. We could not be more enthusiastic about the prospects for the BVI, and we are most proud of completing a rigorous selection process.”
 
About Partner Concepts
Partner Concepts LLC is a full-service travel-marketing firm headquartered just outside of Washington, D.C. with additional office locations around the world. Partner Concepts develops custom integrated marketing programs for destinations and Fortune 500 companies around the world.
 
For more information about Partner Concepts, contact John Riggin john@partnerconcepts.com, (410) 224-7688.