PURE Solutions Selects Partner Concepts to Develop Partnership Marketing Programs

ANNAPOLIS, MARYLAND - August 31, 2010 - Partner Concepts announced that it has been selected by PURE Solutions to identify, source, develop and manage partnership marketing programs for the provider of allergy-friendly rooms.

Since its 2004 launch, PURE Solutions has installed "PURE Allergy Friendly Rooms" in more than 300 hotel properties around the world. A directory of these hotels - along with a detailed explanation of the science behind the process - can be found at www.pureroom.com. Pure Solutions is in the midst of an aggressive plan for growth and expansion to roll out "PURE Allergy Friendly Rooms" with leading hospitality brands around the world.

"Pure Solutions has created a new hotel room type, and we believe that that's a big deal. So we look forward to promoting the PURE Allergy Friendly Rooms brand among audiences of both consumers and hospitality management," said Paul Cohen, president of Partner Concepts. "Already, we are pleased to have developed several prize promotions in partnership with Wheel of Fortune, the #1 syndicated television show in the country. We are in the process of aggressively sourcing more partnerships with other top-of-mind brands in the media, online and event spaces."

"We could not be more pleased to engage the experienced and innovative Partner Concepts team," said Brian Brault, CEO of Pure Solutions. "Our team has a proven track record of accomplishments, and these partnership marketing programs will help us gain traction in the marketplace to really expand our awareness and delivery."

About PURE Solutions
PURE Solutions LLC has innovated a system for hotels and conference centers that provides PURE rooms, an allergy-friendly room which results in indoor environments that have been treated to remove 98% of bacteria and viruses. The PURE room concept utilizes state-of-the-art purification techniques whereby each room is comprehensively treated to remove allergens and irritants from all surfaces, fabrics and air flow. More than 300 top hotels worldwide have installed PURE rooms. For more information, visit www.pureroom.com, call (toll-free) 877-787-7666, or call (from outside the U.S.) +1 315-963-5320.

About Partner Concepts
Partner Concepts LLC is a full-service strategic marketing firm headquartered just outside of Washington, D.C. with offices in Southern California, San Francisco, Shanghai, Beijing, Hanoi and Bangkok. Partner Concepts develops custom integrated marketing programs for destinations and Fortune 500 companies around the world. For more information about Partner Concepts, contact Paul Cohen, email: paul@partnerconcepts.com or John Riggin, email: john@partnerconcepts.com, telephone 410-224-7688.