The Travel Channel Selects Partner Concepts to Launch Awareness Program in the Travel Industry

April 2007

The Travel Channel has selected Partner Concepts to launch a broad awareness enhancing marketing program within the travel industry.

During the past year, The Travel Channel has successfully undertaken a dramatic course to redefine itself as an integrated media business that goes beyond network television to include the Internet, video-on-demand, mobile platforms and user-generated content. For the most part, the travel industry (destinations, airlines, hotel companies, tour operators, travel agents, and attractions, among others) is unaware of these developments and the Travel Channel’s new vision.

"Our job is to put the Travel Channel on the travel industry’s map with a big gold star," said Paul Cohen, president of Partner Concepts. "With their exciting new mix of compelling travel programming, mobile technologies, and expanded online capabilities, the Travel Channel is a must-visit media destination for anyone who possesses a passion for travel."

"The vision here is a 360-degree approach to describing and facilitating the most rewarding experiences of travel," said Patrick Lafferty, chief marketing officer for the Travel Channel. "We have been pursuing an aggressive and wide-ranging strategy to realize that vision, and this is another step in the process. We could not be more enthusiastic about sharing this vision with the many great leaders in the travel industry, and we look forward to Partner Concepts' guidance in showing us the way."

Immediate plans include speaking engagements and visibility at trade shows, destination promotions, industry roundtable discussions, and much more.

About the Travel Channel
The Travel Channel is the leading media destination for people who want to experience their world, immerse themselves in new cultures and escape the day-to-day grind. The network is available in more than 85 million homes in the United States and is part of Discovery Travel Media, an integrated media business that includes www.travelchannel.com, video-on-demand and mobile platforms. Through colorful personalities, authentic storytelling and the enriching experiences that happen along the way, the network creates content that appeals to the traveler in all of us. The Travel Channel features a variety of series that showcase seasoned travelers such as Anthony Bourdain, Michael Palin and Samantha Brown. In 2006, Discovery acquired Antenna Audio, the global leader in audio tours and multimedia interpretation at the world's most popular museums, historic sites and cultural attractions. Antenna Audio extends Discovery's leadership in high-quality real-world video to high-quality audio content. Antenna Audio is a key component of Discovery Travel Media's future strategy of creating new travel products and services.

For more information about these programs, contact Paul Cohen, email: paul@partnerconcepts.com or John Riggin, email: john@partnerconcepts.com , telephone 410-224-7688.