Partner Concepts Partners with 2B Media JSC to Promote Vietnam in the United States

June 2007

Partner Concepts has partnered with 2B Media JSC, a marketing company based in Vietnam, to promote Vietnamese tourism and economic development in the United States market.

To date, the partnership has yielded several projects, including:

  • a four-page special advertising section in the June 20, 2007 edition of the Wall Street Journal;
  • a press trip to Vietnam involving 6 U.S. journalists; and
  • additional print advertising programs.

With Vietnam's ascendancy to the World Trade Organization in 2006, its successful hosting of the 2006 APEC Summit, the U.S. government's passage of PNTR legislation, and President Nguyen Minh Triet's visit to the United States this month, Vietnam is continuing the process of opening up to the U.S. market and becoming a compelling destination for American tourists as well as a viable business partner for U.S. corporations looking to do do business in Southeast Asia.

2B Media JSC is based in Hanoi and has been working to promote Vietnam internationally for both foreign investment and tourism for the past three years.

"We could not be more excited about the prospects for Vietnam in the United States," said Paul Cohen, president of Partner Concepts. "From its beautiful beaches to the explosion of new hotels, golf resorts and much more, Vietnam is rapidly becoming a must-visit destination in Asia."

For more information about this partnership, contact Paul Cohen, email: paul@partnerconcepts.com or John Riggin, email: john@partnerconcepts.com, telephone 410-224-7688.

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